“Serpom”: How We Use Social Media to Mobilize Citizens to Hold Crooked Politicians Accountable
In June 2018, one year before the parliamentary elections, Ukrainian NGO Anti-Corruption Action Centre launched online project “Serpom” (“Rating Reaper”). It is aimed at mobilizing people to hold Members of Parliament politically accountable for their anti-reform/dishonest/corrupt conducts. The project operates via communication campaigns targeted at citizens of the constituencies where crooked MPs were elected or ran.
During the most active phase of the project on July 1-19, 2019, immediately before 2019 parliamentary elections, project campaigns reached out to a 3.6 million audience in total.
78% of MPs who ran for the Parliament and had earlier crossed the “red lines” lost elections, in part due to the impact of this project. The most effective “Serpom” campaigns were those against tainted candidates who lost their election by a narrow margin of around 3,000 votes.